Āether Beauty fills the gap between conventional and natural beauty, bringing the same efficacy of conventional beauty products to the green beauty space. All products are vegan and cruelty-free, using ethically sourced and sustainable ingredients and zero waste packaging. Organic and fair trade ingredients are used whenever possible. Organic oils and butters are used in the formulations of the palettes to create an uber smooth, buttery texture for one swipe application for radiant looking, glowing skin. This cruelty-free green beauty brand harnesses the power of nature and brings supercharged sustainable beauty™.