RUA is a minimal, high performance skincare brand out of Norway.
In pure Scandinavian form, RUA creates non-irritating, deeply hydrating, simply soothing plant-based skincare for delicate skin types.
Pure, Nordic blends of wild-harvested sea algae from the Norwegian Sea, locally produced plant stem cells extracts, and sun-rich berries from the Arctic circle. Each bottle is handcrafted in Oslo by award winning natural skincare formulator, Kristina Dunn, who’s a vanguard in couture skincare. Her formulations capture the definition of a modern, minimal, ‘less is more’ skincare ritual.
RUA's formulations are hand-picked, using wild harvested, organically grown, 100% plant-based ingredients that show results. 90% of the ingredients and packaging are sourced from Europe. All NUA skincare products are cruelty free and made without harmful chemicals or preservatives. The packaging is easily recyclable and made from white opal glass, sustainable paper sources and contain plant-based glue and laminate.