W3LL PEOPLE's mission is to create innovative makeup using extraordinary quality, integrity and purity to achieve beautiful, aesthetic results outside and healthy results inside. This mindful approach to beauty is powered by 3 core principles: advanced performance, premium natural & organic ingredients, and social responsibility.
All of this super-natural makeup, including W3LL PEOPLE mascara, foundation, and concealer, is designed specifically for the modern woman who demands authenticity, simplicity, and quality—but not willing to compromise on convenience and performance.
Made in the USA. Not tested on animals.