This lipstick performs well and is a pleasant color. I am trying to match a discontinued color from another brand. We all know how that goes. Nothing ever seems exactly the same. I would say this lipstick goes a little berry/hot pink if I apply it lightly. I was instead looking for a more plum. It is quite pigmented and absorbs quickly, leaving a stained effect, which I do like. I'm not a fan of goopy lips. With a couple of swipes, it is a deep wine color, which is a beautiful color, just doesn't match my favorite discontinued lipstick. I will continue to use and enjoy this color. It is flattering. It also has a pleasant smell, which is a bonus. I don't believe its scented, but I prefer lipsticks to not have an off smell. This one is nice.