I purchased a sample of Nudus Viva to try and my first impressions are that it's basically awesome. Let me just begin by saying that my lips are extremely prone to dryness. I also live in an area where the winters tend to wreck havoc on them. Constant lip balm application is my life. Anyway, a nearly matte, decently pigmented lipstick usually spells disaster for me. Not so with this lipstick. I've now tried it over Kari Gran's Lip Whip, on it's own, and as a "stain" and my lips are still hydrated and smooth. This formula is pretty versatile and works equally well built up for a matte-leaning satin finish or dabbed on as a matte stain. A little goes a long way if used over a balm for a sheered out tint. The color is gorgeous. It's a plummy mauve with a touch of brightness. The formula seems to be pretty long-wearing. I'm very happy with this lipstick and will definitely be purchasing a full size.