Of all 12 Nudus shades I tried, this ended up being my favourite (tied with Revenge, which while less flattering on me is more unique). Purple is my preferred lipstick colour but natural purple lipsticks apparently don't exist...or at least they never look truly purple on me (very pale, extremely cool toned, classic Winter colouring). Inevitably, 'purple' shades look pink, red, or brown on me. They may look slightly purple-toned, at best, but even that is uncommon. Sadly, Zo Zo is not purple as claimed or shown in the swatch; not even in the tube. It is deep, vibrant, cool-toned fuschia pink with only a very slight purple undertone; it is almost identical in tone to Survivor, just darker and with that tiny hint of purple. Fortunately, it is a beautiful, flattering colour and one that I will definitely wear often.
In terms of ingredients, feel and performance, Nudus is definitely my favourite lipstick. The formula is amazing, incredibly creamy and moisturising, it is THE FIRST lipstick I've ever used without needing lip balm under/mixed in. It is actually BETTER than my current lip balms! Despite eating and drinking, my lips still look beautiful (about half the lipstick remains), and feel very hydrated for many hours after a single application. I frequently leave lipstick on overnight to test moisture but Nudus wins by a long shot. The ingredients are just incredible, high quality AND organic, and the colours are very pigmented and buildable.