Alima Pure makeup is crafted from minimal ingredients for maximum impact.
Designed for the modern, confident woman, Alima Pure makeup is luxurious, high-performance, and made from only the purest natural ingredients.
Alima Pure seeks to redefine makeup as an empowering tool of self-expression.
Pure mineral pigments, nourishing plant oils, soothing botanicals, and more are used to create high-performance makeup in a bold range of colors and foundation shades for every skin tone.
You should be able to depend on your makeup to look and feel awesome. All. Day. Long. Your makeup should enhance your best features without hiding who you are. You should be able to find an amazing foundation match and colors that inspire your self-expression.
Alima Pure makeup (including foundation, concealer, & eyeshadow) doesn’t compromise.