Founded by Melodie Reynolds, beauty industry insider of 20 years, Elate Cosmetics makeup and tools were born of Melodie’s penchant for kindness—for ourselves, each other and our planet. Disheartened by the unethical and unsustainable practices typical of the industry, Melodie envisioned a different future—one without shame-based marketing or single-use packaging. She founded Elate in 2014 on a mission: To redefine what “low waste” looks like in the cosmetics industry.
Elate believes the makeup in our cosmetics case shouldn’t compromise the health of any person, animal or the planet. That’s why Elate's products are 100% vegan, gluten free and cruelty-free. They’re over 75% organic, but Elate always chooses fair trade over organic when they can’t have both because it’s important to them that farmers and their workers are paid fairly and operate safely. All eco-friendly cosmetics are free from artificial pigments and dyes.