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Hailing from the Mediterranean coastal region of Spain, Ayuna means “fasting” in Spanish which refers to Ayuna’s philosophy that when we eliminate overstimulation, limit the intake and provide a balanced diet, your skin’s self-repair and self-regeneration mechanisms can achieve their maximum potential. The result is a visible improvement in skin texture, wrinkles, redness, elasticity & dark spots.

Founded by two beauty industry veterans, Dr. Isabel Ramos and Begoña Sanjuan, who possess a combined 40 years of experience, Ayuna's beauty philosophy believes in embracing a lifestyle which promotes not only aging gracefully, but also aging well. Begoña Sanjuan is a passionate beauty industry professional and an expert in product development, Spa and Wellness therapies and aesthetic treatments. Dr. Isabel Ramos has a PhD in chemistry and is an expert in Green Technology and the development of natural cosmetics. At the core of her being is a deep focus in understanding the science the behind the skin, biochemical and biophysical mechanisms, and the art of product textures. She brings this focus to every one of Ayuna's natural anti-aging skin care products.

Through a discrete range of formulas – produced with care, attention and intelligence – Ayuna skin care offers the skin "more" with "less." Simplicity is the ultimate sophistication.

Visit our blog to read our interview with founders, Dr. Isabel Ramos and Begoña Sanjuan.