After more than 35 years in the fashion and make-up industry, RMS founder and makeup artist Rose-Marie Swift has learned a lot about the impact of daily exposure to chemicals in beauty care products. She's seen what works and what doesn't live up to its promises. She saw the results of taking a quick-fix approach to looking good. She knows first-hand the price our health can pay in the pursuit of beauty. She realized that what women need is a cosmetics line that is as pure as possible, one that creates a solid foundation for anti-aging and long-term beauty.
RMS Beauty is dedicated to transforming the way women use makeup, and it's about more than simply using organic ingredients. In fact, that's only the first step in creating a product that's not only non-toxic, but that actually heals and nourishes skin. It all comes down to chemistry: when a raw material is processed for use in cosmetics or other beauty products, it typically undergoes a lengthy process. Rose-Marie was surprised to learn that the majority of ingredients used for natural cosmetics are refined, bleached, deodorized, clarified, fractionated and heated to high temperatures. But this means they are not pure natural ingredients anymore – they are now equivalent to man-made chemicals. Complicating matters more, the processes strip away almost all of the nutrients that make natural ingredients beneficial to skin.
This is where RMS Beauty breaks away from the pack of natural cosmetics. RMS Beauty products are formulated with raw, food grade and organic ingredients in their natural state, allowing their living, healing attributes to penetrate and rejuvenate the skin. In their purest form, enzymes, vitamins, antioxidants and their healing properties remain fully intact, encouraging amazing potential for anti-aging effects. That's why RMS Beauty products – like "Un" Cover-Up and Lip2Cheek – are so effective.
All RMS Beauty products are free of harmful chemicals, synthetic preservatives, synthetic vitamins, and genetically altered ingredients (GMO) etc. RMS Beauty is full of healing nutrients – nutrients that work synergistically with the skin, and are in harmony with nature and our environment.