After the birth of her first child, Plume Founder, Lauren Bilon, suffered from significant hair and eyelash loss. Her lashes regrew with a pharmaceutical product, but she endured dangerous side effects including discolored eyelids, burning skin, and blurred vision. To salvage her eye health, she turned to glue-on false eyelashes, but those led to a severe and painful eye infection. Disenchanted by her options, Lauren took the reins. Lauren had a vision: to collaborate with Mother Nature to create a safe line of natural eyelash enhancers that also help to protect delicate eyelashes.
Through extensive research, Lauren achieved dramatic eyelash enhancements from a host of natural ingredients. However, many of the ingredients were hard to find, required refrigeration, perished quickly, and refused to mix together. Lauren partnered with leading natural and organic cosmetics formulator Irene Schnell. A certified Master in Fragrance & Cosmetics science (EFCM), Irene transformed Lauren’s carefully curated ingredients into an all-natural, long-lasting, preservative-free, safe, and effective formula that Lauren uses in Plume's eyelash serums and brow pomades.