Free + True
Life, Liberty and the Pursuit of Natural Beauty.
Free + True is a natural skin and body care line that frees you from unhealthy chemicals and complicated routines.
Founded by Tami Blake, a multi-hyphenate if there ever was one: beauty entrepreneur, licensed esthetician and certified cosmetics formulator, eco-warrior, adventurer and mother. Her latest endeavor, Free + True, combines nearly all of them.
The active skincare line was inspired by her own active lifestyle; one that offers limited time for complex rituals but demands high performance results. With Free + True, she masters ’simple, clean and effective’ with a range of products for face and body, each formulated in California using locally grown botanicals and boosted with high tech, clean ingredients. Every product in the collection is formulated, tested and approved by her team of dedicated estheticians.
Free + True harnesses the planet's most potent botanicals and marries them with clean science to bring effortless and effective care to any skin environment. One simple, universal AM and PM routine frees you from time-consuming rituals, complicated formulas, and tired regimes. Your complexion will appear brighter, tighter and more hydrated so you can face the day with complete skin confidence.