Would it surprise you to learn that the cosmetic industry is almost entirely self-regulated and that — with the exception of color additives — cosmetic products and ingredients do not have to be approved by the FDA before they wind up on store shelves? What if we told you that 89% of all cosmetics sold in the U.S. contain an ingredient that has not been evaluated for safety?
It shocked us! In fact, it inspired us to launch our business. Our name says it all. At Integrity Botanicals, we believe that luxurious, effective beauty products should also be healthy, safe, natural and organic wherever possible. Your skin is your largest organ, so what you put on your body should be just as important as what you put into your body.
Every product we carry has to meet three key requirements for quality: safety, effectiveness and, what we at Integrity have unscientifically dubbed: The Wow Factor. When these things come together, beauty magic is made!
We test each and every product so you don’t have to. We know, testing beauty products hardly sounds grueling! And, we admit it: We do love what we do. But, there are actually many steps that go into evaluating a product before we give it the Integrity Botanicals stamp of approval.
We spend a great deal of time evaluating each product that comes across our desk and also cross-referencing each ingredient with the EWG Skin Deep Database to determine its safety rating. Products with tongue-twisting ingredients that are a whopper to pronounce and spell are — in most cases — also products that you don’t want on your body. We make sure that all of our products are always free of: artificial fragrances, artificial colors (except for nail polish), parabens, petrochemicals, phthalates, PEG’s, hydroquinone, oxybenzone, sulfates, Triclosan, phenoxyethanol and dimethicone.
At Integrity Botanicals, we are fueled by our commitment to help our customers discover swoon-worthy beauty and personal care products that are healthy, safe and effective. We’re thrilled that you’re a part of our journey!
Terri & Marc