Essentialist

Made in Canada, Essentialist Inc. skincare brand was created like most great brands to better the playing field.  Founder, Madina Baxandall was frustrated by the shortcomings of the traditional skincare models maximalist approach. It simply isn't the best pathway to acheive healthy skin. Transformative change takes time and sustaining those results requires a long term approach.

Enter Essentialist's multitasking, minimalist method, designed to streamline routines and make the care of skin easy.  Healthy skin starts here. Browse natural, ethical skincare products below.