Very Pigmented and moisturizing
I got the color "Hey" which is a purple-y lip color. I will say, the color isn't for everyone, but I love the color because it works with my fair neutral skin that veers cool and the hue also makes my green eyes pop.
The formula is very moisturizing and easy enough to apply. But given the lip pot container, I do like using a lip brush to ensure even application.
I also sampled the shade Happy which is a gorgeous brick red shade. I'm definitely interested in getting other colors in the future and sampling others as well since I really liked the formula.