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Terra & Co.

Hydroxyapatite Toothpaste + Charcoal

Rated 4.7 out of 5 stars
3 Reviews


Description +

Vegan | Gluten-Free | Flouride-Free

A high-grade formulation toothpaste made with a proprietary blend of clinically proven ingredients like the latest advancement in the oral care industry; biocompatible and non-toxic mineral Hydroxyapatite. Terra and Co.'s nanoparticles-free 'fluoride alternative' toothpaste is designed to aid in sensitivity, tooth remineralization, and cavity prevention - all while whitening teeth naturally by sealing the pores of the surface of the enamel.

Third-party clinically tested to be gentle on teeth without damaging or striping enamel with *noticeable teeth whitening results in just 2 weeks! *Individual results may vary.

Key Ingredients & Benefits:

Hydroxyapatite: Naturally occurring functionalized super-hero mineral for maximum strength of enamel and prevention of micro-cavities. This great non-toxic mineral makes up 97% of your tooth enamel and 60% of your bones. Why is this so important? As your teeth recognize this natural component, it's easier for them to intake hydroxyapatite and remineralize lost minerals while filling microscopic 'holes' prior to bacteria invading them.  

+ Xylitol (from birch): A natural sweetener that works to starve cavity-causing bacteria that promotes the demineralization and destruction of your enamel.

+ Sodium Bicarbonate: Known as dental grade "baking soda". Works as a gentle cleanser, effective whitening, and breath freshening ingredient. It also balances the pH in your mouth, making it less acidic and harder for the 'bad' bacteria to multiply. With a pH value of 8.25, our paste is perfect for balancing your oral microbiome!

+ Sodium Cocoyl Isethionate: Derived from coconut oil. Creates a rich lather to soothe gums and gently remove food particles and bad bacteria without compromising hydration and moisture. 

+ Peppermint, Wintergreen & Spearmint: A breath-freshening trifecta! All of these extraordinary plant properties curb the growth of tooth decay and deterioration of oral health.

+ Charcoal: A pharmaceutical-grade detoxifying ingredient to lift stains naturally from coffee, wine, and berries. An active cleanser that works like a magnet, binding with plaque, tartar, and oral toxins. Clinically tested and safe to whiten teeth twice a day everyday.

Free from fluoride, SLS, triclosan, parabens, artificial colors, and fragrances.

Size: 3.4 oz


Gently brush teeth and gums in a circular motion at least twice a day, everyday, or as directed by a dentist. Great for those with sensitive teeth and gums. For children under 2 years please consult with your dentist or physician. Try Terra & Co.'s oil pulling after brushing and don’t forget to floss for optimal oral health. 

Terra & Co.'s bio-based toothpaste packaging is a byproduct of the sugar industry and can be recycled and made into new tubes. Once enjoyed simply cut off the end, rinse well, and discard into your designated recycling bin. 


Water (Aqua), Hydrated Silica, Sorbitol, Glycerin (Vegetable), Sodium Bicarbonate, Xylitol Hydroxyapatite, Citric Acid, Sodium Cocoyl Isethionate, Calcium Carbonate, Sodium Cocoyl Glutamate, Xanthan Gum, Menthol, Mentha Piperita (Peppermint) Oil, Potassium Sorbate Gaultheria Procumbens (Wintergreen) Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Charcoal Powder.




Rated 4.7 out of 5 stars
Based on 3 reviews
Total 5 star reviews: 2 Total 4 star reviews: 1 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
3 reviews
  • AT
    Ann T.
    Verified Buyer
    I recommend this product
    Skin Tone Light
    Skin Type Sensitive
    Hair Color Grey
    Age Range 51-60
    Eye Color Blue
    Rated 4 out of 5 stars
    Charcoal toothpaste

    I like the minty flavor and the consistency of the paste squeezes out nicely from the tube. The paste is a light gray color from the charcoal. I cannot attest to the claims about hydroxyapatite but I am glad I tried it.

  • AB
    ann b.
    Verified Buyer
    I recommend this product
    Skin Tone Light
    Skin Type Sensitive
    Hair Color Blonde
    Age Range 41-50
    Eye Color Blue
    Rated 5 out of 5 stars
    I love this toothpaste

    Best natural toothpaste I love ❤ how clean my teeth feel after I brush my teeth and makes my breath feel nice and minty and fresh

  • LA
    Lauren A.
    Verified Buyer
    I recommend this product
    Skin Tone Light
    Skin Type Dry
    Hair Color Brunette
    Age Range 31-40
    Eye Color Blue
    Rated 5 out of 5 stars
    My new favorite

    Avid coffee drinker and love this toothpaste for its whitening abilities and no too strong on the mint side. Will continue to buy this!

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