Earthwise Beauty creates one-of-a-kind, handcrafted, concentrated, and truly effective herbal organic skin care products. The formulas are based on ancient herbal-healing traditions from around the world, passed down by generations of healers, and on advanced therapeutic aromatherapy, and each formula is painstakingly developed, tested, and mixed in small batches to imbue it with a lovingly-handcrafted energy.
Earthwise Beauty's journey began a decade ago in the home kitchen of Ava Zhan. Unhappy with the unnatural ingredients, plasticky textures, and uninspired scents of mainstream face and body products, she set out to create her own unique, filler-free natural products for herself and her friends. Since then, the brand has grown to include a full line of luxury facial care products for the modern woman, all utterly irresistible in texture, color, feel, and fragrance. Ava still personally develops and tests each product over the course of many months to ensure that every formula has the optimal potency, effectiveness, texture, scent, and aromatherapy benefits.
Earthwise Beauty only uses the freshest, purest, minimally processed active botanical ingredients, most of them organic or wildcrafted and fair trade. The essential oils and absolutes are all authentic and therapeutic grade, sourced from artisan distillers. The brand is certified cruelty free by PETA, Leaping Bunny, and Logical Harmony, and most products are vegan (some contain raw, humanely gathered honey and flower pollen). Earthwise Beauty products are bottled in glass, and its business practices show a commitment to using recycled, recyclable, and compostable materials in every area of our functioning.