Founded by Danish-born makeup artist Kirsten Kjaer Weis living in New York City, KW fuses together a minimalist Scandinavian aesthetic with that unapologetic NYC spirit, creating makeup that is as beautiful on your skin as it is to hold in its uniquely designed luxury and sustainable case. They are two things that we usually compromise for in beauty, but Kirsten knows how to celebrate the seeming opposites in life. "Scandinavia has a calmness, a minimalism. New York City is fierce.” She says, “They seem like they are so different but they can work together. Kjaer Weis is both. A trailblazer, merging these two worlds of luxury and sustainability without compromise. We are making the new norm."
Whether it’s developing a lip color based off the hue of an old tee-shirt or personally inspecting each new batch for consistency in color and texture, Kjaer Weis ensures that not only are all our ingredients Certified Natural or Certified Organic, but that they always reach the standards of luxury beauty. That means makeup that really works and works with your skin, not against it.