SWEED

Loved by makeup artists around the world. Sweed is known for its vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandin analogues.

With over two decades of experience as a professional makeup artist, founder Gabriella Elio wanted to create innovative products she felt were missing on the market in order to achieve her signature and timeless "no makeup-makeup" look.