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HARD WATER AND HOW IT CAN AFFECT YOUR SHAMPOO AND CONDITIONER

"If your house water is hard, containing high calcium and magnesium mineral content, it can affect the performance your natural shampoo and conditioner. Heavy minerals build up and affect natural conditioners ability to soften and  penetrate. The minerals in hard water decrease lathering capabilities, this is why:

Hard water contains an adversary to natural soaps - calcium. Calcium has a strong positive charge. Soap molecules are negatively charged and when they come in contact with positively-charged calcium the two bond together, with no charge at all.  This greatly reduces the ability of the soap to remove dirt and oil. 

NATURAL, GENTLE CLEANSING INGREDIENTS

When you have delicate natural cleansers like African black soap and saponified coconut oil, and they are a part of the balanced, whole plant formula that includes real plant oils and extracts, hard water must be softened for the products to perform best.

There are many affordable shower filtration systems available today and your scalp, hair and skin will benefit immensely from having one. Chlorinated water is not good for the hair or skin and can inhibit natural cleansing agents performance as well. The chemicals in chlorine and the heavy minerals in hard water can cause skin and scalp to become itchy and irritated. Hard water can also trigger eczema conditions. 

WHY DO SYNTHETIC CHEMICAL SHAMPOOS LATHER IN HARD WATER?

Conventional, synthetic chemical shampoos continue to lather in hard water due to highly questionable hair and scalp stripping chemical detergents and foaming additives. These super harsh, cheap, industrial surfactants shouldn’t be used on the body and the synthetic lather and chemical foam boosting additives like cocamide monoethanolamine further deplete the bodies natural protection by stripping the acid mantle oil barrier and over clean."

- Josh Rosebrook

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