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Fitglow Beauty

Vita Shield Plum Hyaluronic Primer SPF 30

Rated 4.7 out of 5 stars
3 Reviews


Description +



This powerhouse environmental-defense Broad Spectrum SPF 30 glides on to skin effortlessly for a weightless, zero white cast finish. The multitasking sunscreen primer is enriched with a plant active blend of Hyaluronic Acid, Plum, Birch Extract, Cloudberry and Green Tea. The skin-replenishing formula works to simultaneously protect from UVA/UVB sun damage while locking in complete hydration, bringing suppleness and bounce back to skin. 

Fitglow Vita Shield Plum Hyaluronic Primer SPF 30 has a nude-pink tone due to the vivid extracts from pomegranate, carrot, plum and astaxanthin.  The tone of these extracts along with the natural mineral sunscreen help to create an iridescent veil that gives the skin a radiant highlighted glow and mild color correction. Plus, this SPF works as an excellent makeup primer. Foundation can grip better on the skin and apply with a more flawless, smooth application. 

Why you'll love it: Lightweight and breathable; non-greasy or heavy feeling. Ultra sheer finish with no harsh chemicals. Dermatologist-tested and hypoallergenic formula suitable for all skin types, including sensitive skin. 

Check out our entire collection of all-natural sunscreen and sunblock for even more ways to protect your skin.


    + HYALURONIC ACID - Replenishes hydration while leaving skin looking supple and plump.

    + PLUM - Antioxidant-rich hydrator helps boost skin barrier and fights against oxidative stress.

    + CLOUDBERRY SEED OIL - Rich in moisturizing essential fatty acids, Antioxidants and Vitamins. Leaves skin hydrated, soft and smooth.

    + BIRCH EXTRACT - Purifying properties help fight against toxins for clear and brighter skin.

    Size: 1.5 oz / 45 ml


    Apply generously and evenly as the last step in your skincare routine and before makeup. For protection apply an even layer to the full face, neck, and decollete. Also, apply to uncommon areas such as the top of the ears, back of the neck, and top of the hands.  Re-apply at least every 2 hours  for effectiveness.


    Active Ingredient: Zinc Oxide 14%

    *Aloe Barbadensis Leaf (Aloe Vera Gel) Juice, Aqua (Deionized Water), Astaxanthin, Benzyl Alcohol, Betula Alba (Birch) Extract, Butyrospermum Parkii (Shea) Butter, C12-15 Alkyl Benzoate, Camellia Sinensis (Green Tea) Extract, Caprylic/Capric Triglyceride, Citric Acid, Daucus Carota Sativa (Carrot) Extract, Decyl Glucoside, Dehydroacetic Acid, Dodecane, Glycerin, Glyceryl Stearate, Glyceryl Stearate Citrate, Helianthus Annuus (Sunflower) Oil, Hyaluronic Acid, Lecithin, Mangifera Indica (Mango) Butter, Prunus Domestica (Plum) Fruit Extract, Punica Granatum (Pomegranate) Extract, Rubus Chamaemorus (Cloudberry) Oil, Sodium Polyacrylate, Stearic Acid, Tocopherol (Vitamin E), Tridecyl Salicylate, Propanediol.

    *Certified Organic Ingredients




    Rated 4.7 out of 5 stars
    Based on 3 reviews
    Total 5 star reviews: 2 Total 4 star reviews: 1 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
    100%would recommend this product
    3 reviews
    • AV
      Alena v.
      Verified Buyer
      I recommend this product
      Skin Tone Fair
      Skin Type Sensitive
      Hair Color Auburn
      Age Range 25-30
      Eye Color Green
      Rated 4 out of 5 stars
      Still testing

      I have not tested this extensively in terms of sun exposure, so it's hard to say how well it does as a sunscreen, but these are my thoughts so far:

      It applies easily and absorbs well leaving a noticeably luminous glow behind. I have used it alone and as a primer with a light layer of foundation; sometimes there are little dry patches on my face by end of day, not sure if it's a reaction of the primer with another product or another product entirely yet.

      There is no white cast that I can tell once everything has settled into my skin (it can look slightly milky pink upon first applying). It does feel a little tacky to the touch, and I'm wondering if that will be exacerbated by the heavy humidity that will be here soon in North Texas. I'm going to try a setting spray to see if that takes care of it.

      My skin does look a little congested after wearing it for most of the day (on my cheeks closer to my nose is where I see it), but I'm not sure if it's from this primer yet, so I'm willing to keep using it.

      Overall, fours stars because we're still testing, but hoping this might help someone else who is considering trying this out. For reference, I have fair olive toned skin that is on the sensitive side and prone to be a little drier versus oily.

      I do want to give another shout out to customer service. One of my free samples that I received had dried out and one of the reps had a fresh one sent out immediately after I contacted them. That speaks volumes!

    • CB
      Courtney B.
      Verified Buyer
      I recommend this product
      Skin Tone Light
      Skin Type Combination
      Hair Color Brunette
      Age Range 31-40
      Eye Color Brown
      Rated 5 out of 5 stars
      Perfect primer and SPF in one

      We've been waiting for Fitglow to drop another SPF after their last one was out of stock for quite some time. I'm so pleased with this one, especially since they've added plum and Hyaluronic Acid!

    • LA
      Lauren A.
      Verified Buyer
      I recommend this product
      Skin Tone Light
      Skin Type Normal
      Hair Color Brunette
      Age Range 31-40
      Eye Color Blue
      Rated 5 out of 5 stars
      My go to spf

      If I am not wearing makeup I love wearing this only but if I wear makeup JR tinted does it for me. Love that I have 2 different options.

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