Cupu-Cool is awesome! It just is. It's great that this product can be used as a cleanser, mask and/or moisturizer. I use it daily for cleansing and frequently as a mask/cleanser. I like that you can customize how to use it and it works well for relatively quick cleansing and also for a longer, more nourishing mask or a deeper cleanse. It has a gently invigorating scent that is refreshing to use day or night. It feels smooth and nourishing. This is one of the few cleansers that doesn't irritate my skin. It's been hard to find a cleanser that my skin is better after using it. Most cleansers I've tried have ended up irritating my skin, particularly when used on a daily basis. But, finally, I tried a sample of Lilfox's Cupu-Cool through Integrity Botanicals and was relieved with how well it works. I quickly ordered the full size and am happy using it each time.